Archive for the ‘Out In The Fringe’ Category

You talkin’ to Me?

“With heart and hand I pledge you while I load my gun again, you will never be forgotten or the enemy forgiven, my good comrade.”

~ A.S.L.

As is usual this time of year most think of heading back to school, the coming of autumn and even some are contemplating the winter holidays.  I am usually stuck betwixt the mental gymnastics of the proverbial Indian Summer and the Weather Channel fervently watching for the next storm barreling up the Carribean Corridor.  True waterman know that one should never take your eye off the ocean or take your gaze off the skyline.  The relationship a waterman has with the ocean is an extremely complicated Mars/Venus – Love/Hate – Yin/Yang existence especially for those that would love to see The Kracken, Leviathan or Neptune emerge from the deep.  Secretly I believe we are ‘Oceanic misogynist’ as most watermen look at the ocean as a lady and actually dislike her yet at the same time are drawn to Her love and terror.

Yet as much as I truly love this time of the year when most start tweeting – “We will never forget!”  – in honor of the 9/11 terrorist attacks my mind wanders to few days before 9/11 and the last time I talked to the waterman and my comrade: Steven Swenson (aka Sven).

Some of you know that I write this dedication every year.  It is neither cathartic nor is it pining in squalid sorrow for my lost commrade.  I cannot bring myself to such pitiful acts when I know the loss is much greater for his family.  In some ways it reminds of the book by C.S. Lewis  – A Grief Observed.

I do find it curious that such independent men could forge such a relationship as ours.

Even so, it is not, shall I say upstanding character in the truest sense in the manner that I sometimes react.  My melancholy compassion or even sometimes,  sheer anguish,  lies in the mere fact that, The Sven was an Elite Performer and was a better person than most and honestly there are others who would have been better off  going into the great sleep – than him. So maybe its anger yet I digress here is a succinct example of how Brutally Honest he was with people.

For example in discussion:

Person 1: Well here is my idea and blah blah blah blah…  What do you think?

Sven:  You know what i think?  I think its fucking stupid. (laughs)


yet another:

Person2: Hey man how are you today?

Sven: Like shit – how are you?

Person 2: no response just keeps walking.

(to me: see exactly as you said they dont even pay attention)

Most people dont have the cajones or they are caught up in their own pathetic, self referenced heads to say anything out of the ordinary, for fear of reprisal or what others might “think” of them.

Some of you know that I wear a Skeleton Head Ring on my right hand.  I believe in the ethos:  Life The Great Indulgence!  I do not go the for the Gothic ‘I want to die” crap nor is it some Rock N Roll Hootchie Coo affect.  So why do I wear it?  It came from a discussion the Sven and I had years ago.  We were talking about Schrodinger’s Cat.  The Sven once said the Cat is dead because he destroyed the box.

So one day we were talking about the cat, women, boats and music, mixed in with a little software engineering, and he drew a skeleton face on a napkin and threw it over to me.  He said, “It all comes for us.”  I folded the napkin up and kept it and had a ring made out of it.  Solid Silver.  Of course the Silver Smith took some artistic freedoms and added some realism and ferocity.  It is beautiful to me.   It is a constant reminder  that the Great Reaper is after us.  It is also a reminder  concerning the discussion he and I had that day.

It is also a reminder the feeling of immortality should be crystallized and adored.

Said Ring.

A feeling of immortality was occurring the last day I talked to him.

Sven was sailing around the world and being a true waterman he was prepared.  He owned  a satellite phone for his sailing trip around the world.  I never could stand that damn satellite phone he had and he loved that damn thing for whatever reason.  Probably because it provided him total freedom.  On numerous occasion I tried to call him and he tried calling me etc.  I finally sent him a message via carrier pigeon to just wait and call me when he gets settled in the port of call we had decided to meet.  As a note we had planned all of this years earlier to meet around the world whenever Sven bought his boat which in an of itself is a great story.  So finally I suppose he was settled and one day…

(Phone Ringing)

Me: Hello?

Sven: Hey man!

Me: I hate that piece of shit phone of your’s where are you?

Sven: I have been hanging out at this cantina all day long and the guy is letting me use his phone to call you.  You guys have your tickets?

Me: Not yet.

Sven: Man go get them!  It is crazy they have been playing Latin music all day and when I just called you they started playing “Gimme Back My Bullets” its a sign!

Me: Well then it must be so.  Yeah I will get them today.  So tell me something man how is it?

Sven: Well it took me about 3 months just to realize that I didnt have a fucking schedule.  It is so stupid running around like a squirrel.

Me: I hear ya man.  So tell me somethin’ ya’ happy?

Sven:  Yea man if I would have known how this was going to be I would have done it a long time ago.  It really puts things in perspective.  The responsiblity is all on you but it places different responsibilities that are more real than the rest of the stuff, ya know?

Me: Yeah man I know its the crap that is what they lead you to believe – the stuff that is all important.  I just wanted to know that you are happy.

Sven:  Yea man really.  I am. Thanks.

Me:  You dont have to thank me.  Ok man we will see you soon!  Go Big!

Sven: Ok man I’ll see you soon.

Never again did I get to tell him how stupid his phone was or that I believed he did destroy the cat in the box.

Yea it looks like what you are thinking. We were laughing.

In the last months Steven experienced life that most dream about and yet are to scared to go after for fear of so called personal failure.  Most cling to the fallacy of societies trappings and the “thou shalts” of our existence which most deem rules created by so called social norms.  Living outside of those social norms brings great freedom and at the same instance great responsibilities that most are afraid to experience.

He died doing what he loved – free diving in the ocean he so loved.

“You Only Suffer As Long As You Want To
Men Like Us Do Not Let Each Other Drown
We Share The Sweetest Black Bread
That Delicate Grain Of Scorn
No God, No Master, No Master Slave.”

~ Rome- “We who fell in love with the sea (Jérôme Reuter)

“Our life passes like idle chatter.” ~ Karl Maria Willgut

Here is the infamous PC Destruction video:

This was one of the songs he liked off the Fight Club soundtrack.  We used to listen to it everyday at Apple.

And if he was here I believe he would like this song or then again he would tell me it was fucking stupid and laugh.

Rome – We Who Fell In Love With The Sea

I miss him.

ALL HAIL STEVEN!

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Elite Computing

Posted: December 14, 2011 in Complete Stupidity, Out In The Fringe

Lower That Bar!

So recently I saw a H I L A R I O U S post on Quora: What do all of the Mediocre People Do In Silicon Valley?  I was so pleased by this that I decided to write yet another blog on what I am now calling Elite Computing.  As a matter of fact this is a moniker that I cannot claim.  Someone who I had a long discussion with said and I quote, ” I like the fact that you talk about Elite Computing and acknowledge people when they are smart.”  They went on to discuss the differences between The Valley and almost everywhere else was that in The Valley you better know and show your smart or else.

A while a go I wrote a blog on Social Darwinism and Software Development.  Lets take an excerpt from this Quora article that appears to be a little more palatible:

“They work in less important roles at larger companies. Certain parts of Yahoo, AOL, Oracle, Microsoft have lots of these people. The companies actually make reasonably productive use of them. They generally have structures in place that prevent them from doing too much damage and make sure they are always making forward progress, even if it’s slow”

Then if you go down in the comments there is the usual bitching about “Why do you have to have over confidence?  So what IF just WHAT IF?  The same pathetic atitude existed in 1) The Military 2) The Police Force 3) Sports.

Stronger Better Faster More.  You want a 1x return on your investment or you want a 10x?  Think about  that the next time some of the top performers seem overly intense, passionate or crazy.

It put the whole 99% and 1% argument in a different light.

To the victor go the spoils.  May the best company win and live large.

Until Then,

Go Big or Go Home!

@tctjr

I was having a moment of self reflection and truly thought about the essence of humanity.   Without straying into a value or ethics system or some meta-physical looney tunes land,  I have come to realize that the creation of software (besides being the quickest way to make a boat-load of money) is also one of the ultimate expressions of “being human”.

One interesting aspect of software is that it can realize an ephemeral idea into a novel useful process and at the same instance can easily be destroyed with a simple command such as this : rm -f -r {file-name} POOF! – all the ideas are gone!

It is in fact the creation and destruction duality that make this so human.

Humanity basically accomplishes two things: Creation and Destruction.

Software also exhibits a level of self determination and elitism that I must say these days does not exist in many aspects of our society.  The intelligent, fast and strong usually make the mark.  Software is stratifying – that alone is an outlier.  For reference here is a link to a blog that I wrote sometime ago on (taboo subject) Social Darwinism and Software development.

The balance and duality of software creation (and destruction) are not really addressed across the industry.  I recently read Coders at Work.  This is a great tome from some of the best-of-the-best in  the software industry.  The great ones interviewed in this tome continually discussed the creation and destruction aspects – as well as adapting of software.  Also they eloquently discussed getting rid of the tripe or things that did not appear worthy of creation.  Most are bothered by this duality.  Most are bothered by the extreme individualistic nature of software creation/destruction.

No one needs to tell you that you “can” create a piece of software.  Grab Eclipse or IDLE etc and go to it with your idea.  Some of the best software ever written has never been experienced outside the compiler,interpreter,browser, desktop or mobile.

Why?  Brutal Honestly –  because some deemed that most cannot deal with the results of a piece of software.  Just dont eat your own tail.

Until Then,

Go Big Or Go Home!

@jaxsoncreole

Responsibility For The Responsible!

Hello all:

I trust this finds everyone well.  We have all the usual worldwide things going on: disasters, wars etc and then in the valley we have huge funding events happening e.g. Color getting $41M. I was thinking ’bout some lessons lived and learned whilst reflecting on past lives and a couple of items came out of the “wet-ware” subconscious: 1) Do The Right Thing 2) Make Decisions Like Your Paycheck Is Irrelevant. (style note: after all these years of Mac programming and working at Apple I still use object style capitalization).  Whilst these item do not appear to be tech worthy or money making – someone said I should teach a Tech Psychology 101 class.

Do The Right Thing

A very successful person in the tech industry who at this point I consider close to iconoclastic said,  “Just Do The Right Thing.”  I am not going to get into the metaphysical aspects of Right/Wrong here suffice to say what this person was making a comment on was have a clear conscience and do not be biased as to the correct technical and business decision.  In the long run you will benefit and you can always look back and know that what you did as a technical professional was well and just.  This was coming during a very complicated and involved several people with agendas.  For those who are not in the tech industry you would be amazed at how emotional coders, architects and program directors are with respect to some of these decisions.  Then I think that nowadays they are very close to rockstars so what not be emotional?  That said when you have a difficult decision to make “Do The Right Thing.”

Make Decisions Like Your PayCheck Is Irrelevant

Once again someone well known in the industry was walking with me at a conference trade show and due to the level of their success and the amount of well tech power they possessed I used this time to ask questions.  I asked them what is consistent in your success?  Without missing a beat this person said, “Work like your paycheck doesn’t matter.”  Of course your probably saying if this person is that successful they can afford it.  Well dear readers they were not talking about money they were talking about reputation.  Money is temporary.  Reputation lasts a long time – possibly until the big sleep.  It took me a while to truly get my head around this because well time is money and money is time.  Yet the more I pondered this statement the more it made sense (and cents).  Time went on and I started espousing some of these tenets.  Eventually I came upon a situation where I knew one of my colleagues was going into a meeting that could change the face of I/O connectors (think USB and FireWire wars) and I told him say what you know and operate like you do not need a paycheck.  He came out of the meeting and said you know I will always operate in that manner.  It completely freed me from figuring out what to do in high pressure situations.

Responsibility For The Responsible!

First and foremost one thing I do wish is I could have met the person who espoused this statement.  I actually came very close when I was in The Valley circa 93′.  Yet that is a story for another time and place.  The two previous items roll up into this tenets.  For those that are changing the world via technology we have the power to create and destroy.  For some this is the game because well they have made millions and billions, just as the artist who can create to destroy which is part of the art.  Yet even though we create technologies that change the very social fabric of humanity we are still dealing with the human form on a daily basis (caveat emptor for better or worse) and as such we have decisions that will live with us. Conflict is a given.  It is going to happen.  Humans adore war.  Many a people in the tech industry have destroyed many an art – books could be written on the amount of code and product that hit the trash and <delete>.  Part and parcel of this is the aspect of doing what your told instead of being responsible and doing the right thing.  Software is the most scalable industry period.  There may never be another industry as scalable (smart grid maybe but not yet).  The multi-cast nature of changing entire groups of people via one application or a widget is phenomenal not to mention the monetary reward.  As I am fond of saying – Idea2Bank as fast as possible yet this comes with some aspect of Responsibility For The Responsible.  There are those that can and those that cannot its a very stratifying industry.

At the end of the day do what you know – say what you think – create the software you know is true.  Software only knows brutal honesty – either it works or it doesnt and you should be a reflection of that creation.

Until Then,

Go Big Or Go Home!

@jaxsoncreole

Mercenaries For Hire

Posted: July 20, 2010 in Out In The Fringe
Tags: , ,

Most People Like Them When They Are Finished

In my last post I discussed talent.  Most companies buy companies either for a defensive move or for talent.  Few and far between are the exemplar purchases for intellectual property.  Although it is mandatory you have those ideas at least patent pending with some form of provisional application – yet i digress.

It has become very apparent to me we are heading into a talent shortage.  Specifically in the areas of Data Science.  It reminds me of the glory days of signal processing in the early to mid 90’s.  We couldnt find people who knew how to code a (fast) Fast Fourier Transform let alone think about distributing that processing.  I see Data Science related careers in that same situation.  I also see the physical and soft sciences merging with the two as it pertains to gaining knowledge from the data.  Need to find a lot of people and do not want to outsource it?  Do not have the cash to make a company aquisition?  Call in a team.

The above picture is of the good folks at Blackwater.  Most people or companies do not like mercenaries.  Why? Mercenaries are usually not very fun.  Most people enjoy pithy campy fun.  Mercenary teams are not the type of consultants you found in Office Space.  On the contrary these guys and gals know what they are doing – get in – get out and move on.  They are expensive but will usually overhaul any type of situation.  They have a huge amount of experience and are very calm under chaotic conditions.  I am reminded that those who do a dangerous thing with style is a professional.  I see a day when teams of Mad Max Mercenaries are plying their trade on Craig’s List or eBay.  eBay is probably a better venue as then they can have a cover LLC and incorporate subdivisions as needed based upon speciality.  Sound crazy?  Maybe.  Sounds like a possible Idea2Bank to me.

Until Then,

Go Big Or Go Home!

@jaxsoncreole

This is Your Data on DataSpaces

Data Worth

What is your data worth?  Do you know the worth of your data?  I bet if there was a privacy breach I bet you would find out at that moment.  Otherwise what does it really do?  Information storage for information sake is a copy.  Information that is assembled in an intelligent high affinity fashion is worth a lot these days.  In fact I will say it is worth more than the software that makes it so.

By definition what does that mean for the software that access that data?  Is it as important as the actions taken on the data?  Is it really about the application itself or the results of the information that the application creates across multiple data stores?

To take this a step further I believe it is no longer about the data sets in situ but how multiple data sets can be fused together with context, geo-spatial and behavioral information.  It is no longer about the software but what the software does with the data – and lots of it.

Unless you have been living under a rock you know that distributed map reduction systems are now the norm for any massive scale compute data intensive service.  However there is a catch here.  Digital lifestyles are one massive data collection opportunity.   These digital breadcrumbs are the stuff of congressional hearings on privacy.  The problem is how can we place a recurring revenue stream on this data?  We inherently know it is the new cash.  Distributed data that describes itself is the DataSpace.  The DataSpace is the vault or vaults which create the useful information.  This fluidity of data is a very important concept in the proper functioning of Data as a Service (DaaS).

Knowledge Fusion and Assumptions

Knowledge Fusion is a term that historically draws on many dataspace concepts and techniques developed in other areas such as artificial intelligence (AI), machine discovery, machine learning, search, knowledge representation, semantics and statistics. It is starkly different from other decision-support technologies in as much as it is not purely retrospective in nature. For example, language based ad hoc queries and reporting are used to analyze what has happened in the past, answering very specific business questions such as, ‘How many widgets did we sell last week?’ When using these tools, the user will already have a question or hypothesis that requires answering or validation. Knowledge Fusion is very different as it is forward-thinking and aims to predict future events and discover unknown patterns and subsequently build models – these models are then used to support predictive ‘what-if’ analysis, such as, ‘How many widgets are we likely to sell next week?’ based on the context and meaning of the data as it is utilized.  KF also allows this context and meaning to infer further linkages from the initial query.  How is this knowledge fusion processed and accessed.  Why is it needed?  Lets start with some technical assumptions from the BOOM paper:

1. Distributed systems benefit substantially from a data-centric design style that focuses the programmer’s atten- tion on carefully capturing all the important state of the system as a family of collections (sets, relations, streams, etc.) Given such a model, the state of the system can be distributed naturally and flexibly across nodes via familiar mechanisms like partitioning and replication.

2. The key behaviors of such systems can be naturally implemented using declarative programming languages that manipulate these collections, abstracting the programmer from both the physical layout of the data and the fine- grained orchestration of data manipulation.

Based on these assumptions I would like to add some  observations from my experiences:

3. The more data we have the easier the machine learning and data mining algorithms.

4. Clean Data is paramount.  85% of the time spent on creating value out of data is cleansing and creating views and modeling.

Another platform that I believe will greatly see adoption are the folks at Systap, LLC with BigData.  Check it out here. These guys are really look at the future of fully distributed linked data and massive Resource Description Frameworks.  They are also taking into account concerns such as high availability, transactional processing, B+ trees and sharding.   I hope to see

Revenue Models for DataSpaces

A caveat emptor at this juncture:  One of my biggest issues with semantic intelligence, knowledge fusion, knowledge discovery, machine learning and data mining is that people believe it is a MAKE IT SO button! Click here and all your dreams will come true. People believe it will give them business strategy answers or generate the next big thing.  Folks y’all still have to think.

While this is all well and good. What do we base the importance of data upon?

  • Revenue Per Employer (RPE)?
  • Keywords Per Transaction (KPT)?
  • Bulk Rate DataLoad (BRD)?
  • Business Lift Based Query (BLQ)?
  • Affinity Per URI (APU)
  • Insert favorite monetization acronym here…

Securing The Query

An interesting trend is finally happening in the industry.  Folks are starting to realize that you must secure those mixed and mashed queries.  At the recent Semantic Technology 2010 Conference there was a panel discussion on security in the semantic world that specifically dealt with applying access controls in a dynamic fashion.  These types of technologies allow people to slice and dice the DataSpaces based on proper access control and the meaning of the data streams.  For a great white paper and overview please visit this link.

The ability to secure specific person meaning queries  in an of itself,  will usher in completely new monetization models for data.  I like to call this the Reeses Peanut Butter Cup model.  You have chocolate.  You have peanut butter.  Put them together and you have something really good.  Remember data does not have calories just consumes bandwidth, disc space and compute resources  – depending on usage – your mileage may vary.

Until then,

Go Big Or Go Home!

@jaxsoncreole

We as a society are loosing our instincts. It is my belief that instinct plays a role in successful startups. In a startup it is imperative and essential you posses a passion for being the strongest, fastest, smartest or combination of all of the aforementioned with respect to the technology or business model you are creating. There are no gray areas concerning creating a successful agile business. You cannot pass off the blame or pass the buck in this environment. This is one reason that so many come back to the startup world. This is survival of the fittest. Yet there are some that do not view it this way. They view a method of tearing down instead of raising everyone’s performance level.

Playing to Success; Playing to Failure

There are those that play to success or play to failure. Playing to success is the process that I prefer and honestly only know how to perform within the context of my career. Playing to success means that you involve as many people as possible in the discussions in order to make the pie larger for everyone. You also involve people that are BETTER than you.   I like to term this “Wolves Drinking Out of the Same Pond.” If all the wolves drink from the pond and protect the pond it will create a larger and healthier pond for all the wolves (companies) involved. Playing to success is connecting the Elite of Elite together. If you look at the world of successful startups the people involved are usually multi-faceted over-achievers. They are great business types AND world class rowers; they are world-class programmers AND accomplished musicians. Then most add extracurricular endeavors like marathon running, martial arts or some other extreme sport. Most read self-help books or some type of non-fiction daily; if it is fiction it usually is something arcane or they are re-reading say Milton’s Paradise Lost. These types of people usually seek out others of like kind to aid them. Also most do not need self help books yet they strive to make themselves better at all costs.

So lets return to the importance of loosing our instincts. Our ability to perceive fight or flight situations are becoming less and less. We do not, on daily basis, need to detect these situations or do we? We no longer need to smell the air to detect an adversary. What does that do to our pre-cognitive processes when engaging with an adversary (read competitive company). Is tearing down the new competitive startup advantageous? On the contrary startups should ban together. The startups are the wolves. We have the advantage, we have the speed, might and will power and passion to create faster and more focused entities. Exits are Acquisitions. So why wouldn’t we want to increase our ability to detect Fight or Flight? You think that Venture Capitalist can’t detect when you are not completely committed or are unsure of your answer you were just asked? You bet they can detect any type of fright mechanism. Use at your disposal what let you arrive at this juncture. Go increase and practice your senses (all 6 of them) and I bet it will make you a better entrepreneur. If it doesn’t at least you will have improved yourself. For those that already know you already have and I will see you at the pond.

Most will not find this really pertinent to making money or startups. However it is very pertinent. Undo the “can’t do” thoughts in your head. Can’t do’s have no place in a startup.

This is an excerpt from a larger work entitled “A Day at the Zoo” by the now deceased Dr. C.S. Hyatt

Sa-Shu-Ah – by Crag Jensen

Close your eyes, relax and float down stream.

Hello – I am the man on the Radio
I am the man on your television News Channel
I am the man behind the pulpit and the man who works for the Government
I am the man whom you must believe in because I am the man whom you fear the most.
I am – alas- the man who has been planted inside your head since you were too young to even talk – to walk- to reason or question.
Yes it’s true – I am the man who never tires of telling you what to do – how to vote – what to eat – what to buy – what to believe in – where to go – when to go – and how to go.
I am the man who sits inside your head and dictates – dictates – dictates. I am therefore – and in essence – your personal – government approved & church sanctioned – dictator.
I am not you but I will be all that is left of you at the end of the day because you have long since relinquished the responsibility of being whom you really are because it is much, much, much easier to listen to and obey me – rather than to break free of me and actually accomplish something worthwhile in your – so-called life.

Life-life-life
No Don’t waste it
Don’t be a slave to your programming – anymore
When you can open – yes you can open the door.
And Set yourself free.

And though I wish you well – only time and work will tell
Just how you will fare – true success is all too rare.

But whatever you do wherever you go – don’t forget
To keep on undoing yourself (undoing yourself, undoing yourself…)

I was considering the death of keywords and domain names.  Here is what I believe is going to happen over the next year if not sooner:

1) Keywords will be supplanted by relational phrases

2) Domain names will be supplanted by Twitter Usernames

So before your sitting there saying god this guy is a complete dumb ass just roll with it for a second or two.  Finally with the advent of infrastructure on the web becoming stable many of the technologies that were around circa 89′ / 99′ have come back into the fray.  Here is a laundry list in no particular order of importance: Machine Learning, Data Mining, Natural Language Processing, Semantic Intelligence, Predictive Analytics.  Some have parts of others and some are considered umbrellas of other technologies.  The importance of the infrastructure being in place is phenomenal.  We used to have to worry about things like co-location,bandwidth,storage etc and now it is a given.  EC2,S3 and the like have made these worries a non entity and we can get down to the business of creating intelligent computing – finally.  Twitter Trending a (#) hashtag on follow Friday is nothing more than creating your own intelligent content delivery (iCDN) system abliet at this time human powered.  There is the ability to have relational and semantics across those and also fusing the symbolic with the semantic.  Don’t think its possible?  http://www.mashmeup.com  Enter a complete URL and watch what happens.  No Keywords.  No Adwords.  So what does that leave to bid on in the world of search or ads?  What if you didn’t have your precious AdWords to buy or Keywords to put into your SEO?  We have to come up with a different model.  How about a model of barter arbitrage based on the immediate viewership in the moment?  Just In Time Content Creation that can be trended and the optimized.  When we used to think about this there was no animal such as device edge caching.  Done.  There was no animal like Support Vector Machines in real time.  Done.  We are at a precipice where this is possible and we are seeing it.  There is however the issue of privacy and creating a personalized in the moment web world for you that I will discuss on a different bloggatorium.  That said we will start bidding on information in situ and not based on the banal keyword.  I can hear it now.  Keywords were so 2010.

Given we will not longer have keywords to bid on whats in a name?  Mashable.  Jack.  PerezHilton.  You get the picture.  I am sure most of you have already barnstormed the TwitterVerse much like the heyday of the early days of domain names.  There are still some nuggets out there.  However just look at the traffic.  It is amazing to think that Twitter was an accident.  I like to call Twitter the Narscisstic Attention Deficit Disorder Network (aka NADD).  There have already been some rumblings on the back channel of how much is the going price for the top 10 slots.  Immediate hits on your page (back to my first point).  How does the Twitter Username semantically relate to what is happening in the moment.  How about changing your Twitter UserName to fit the moment and then bid?  A new Stock Market Model.  The opportunities.

Then again I could be totally wrong.